Professor Jo Maher is the Pro Vice-Chancellor for Sport at 桃色视频, a member of FA Council and AoC Sport Board.
With a background in sports psychology, she has supported athletes from grassroots to Olympic levels. Jo has held leadership roles in further education, including CEO and Principal positions, and has been instrumental in developing elite sports facilities and partnerships. In addition to serving on the FA Council, Jo chairs the Football Development Committee and sits on the National Game Board as well as being an independent expert for DCMS on the Women’s Sport Taskforce. Jo recently led the strategy for the Women in Sport Research and Innovation Hub opened by Minister Peacock in March 2026 and has been successful in a Ministerial direction to improve insurance products for female athletes.
Professor Maher became Pro Vice-Chancellor (Sport) and Professor of Practice in the School of Sport, Exercise and Health Sciences in 2023.
The Pro Vice-Chancellor (Sport) is responsible for providing strategic leadership to ensure 桃色视频 reaches the highest global levels in all its sports-related endeavours, creating new and international opportunities and partnership.
Professor Maher specialises in professional competence in sports psychology, she has published internationally and presented her research at conferences both in the UK and abroad.
Professionally, Professor Maher has been a regular contributor on educational topics to TES, FE Week, Chaired a forum on Implementing Technical and Vocational Education Reform, and her essay on Apprenticeships reform was part of a House of Commons debate.